Insanity Shack is a full service design studio offering a complete range of graphic, printing & finishing services. Combining cutting edge digital technology with classic design principles and craftsmanship I provide clean, professional graphics that work in the real world for real people.
A true one-stop shop for the small business, I want to do much more than just design your logo and identity collateral, I want to help you to develop and implement your own unique brand. To that end I have equipped myself and my studio with the knowledge and tools necessary to meet your needs.
April 26, 2012
A quick read on Social Media Etiquette
A quickie, but all good points, worth the moment to read.
Understanding color? why what you see isn’t always what you get
One of the bigger challenges facing myself and anyone else in the modern graphics industry is color reproduction. Most designers don’t truly understand the color spaces in which modern digital art is created, and lay people, forget about it. In a world of full digital color where even their phones display millions of bright vibrant colors, the average person just wants to see nice bright colors they don’t know or care about RGB and CMYK color spaces. This is where a good designer will guide his/her client away from problematic color ranges and choices and towards hues that can be achieved in CMYK or spot color ink. The designer must have a firm grasp on the reproduction process being used for each project, it’s strengths, weaknesses and limiting factors. Very little except time and experience can teach the ins and outs of any process, but understanding the basic color spaces and the concepts behind them are a great place to start. Check out this great article on the basics of Color Space.
It has been 25 years since Adobe launched the industries flagship vector drawing program. Using it practically everyday for the last 18 or so years it is hard for me to imagine my life with out it, and I’m one of the lucky “younger” designers who got an education in traditional graphic arts methods. When I think about the amount of type setting I do on any given day, and how long just a single headline of hand lettered text can take to get right I realise just how much I love electricity.
Adobe is currently spotlighting Illustrator , you can learn about the history and development of your favorite vector drawing tool by following this link to Adobe.com.
Located in the beautiful capitol city of Olympia, Washington consistently rated one of the best places to live in the U.S. Insanity Shack Graphic Design Studio offers a unique visual sensibility and a wide range of graphic services: • Graphic Design • Illustration • Logo Design • Typography • Design for Sign and Vehicle Graphics • Custom window lettering • Custom vinyl graphics • Archival giclee printing • Photo printing • Banners, posters and displays • and more
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